[Global Hit Item] 'Slacks Matjip' Gaining Popularity... 'One Log' Captivates Japan and Taiwan

Overseas Mall Sales of 1 Billion KRW... Total Sales of 20 Billion KRW
Popularity Secret: Size Segmentation by Height and Weight

"Last year, overseas mall sales exceeded 1 billion KRW. During the same period, total sales reached approximately 20 billion KRW."

Jung Chaewon, CEO of OneLog
Photo by Cafe24

On the 7th, Jeong Chaewon, CEO of OneLog, stated in an interview with Asia Economy, "The number of overseas customers who prefer OneLog's slacks fit among Asian countries has significantly increased."

OneLog, which mainly sells women's bottoms, is gaining attention as a so-called "slacks specialty store" among working women in their 20s and 30s. In particular, the "Pintuck Slacks" (a method of creating dimensionality by pleating the front of the pants) released in various materials and fits by season have gone viral, recording cumulative sales of over 400,000 units.

CEO Jeong, who had been interested in clothing since childhood, majored in fashion design. Later, wanting to communicate with the public through her fashion items, she started running a blog, and naturally launched the OneLog brand by combining one character of her name and the word "log" from the blog.

The biggest secret to OneLog's popularity is its detailed sizing. For major product lines such as slacks, a total of 12 options for length and size, excluding color, are offered considering various body types. The pants length is subdivided into mini, short, and long to fit heights from 150 cm to 170 cm, and sizes are divided into four categories: XS, S, M, and L. Because of this, anyone can choose clothes that fit their body shape. The product selection criteria are also strict. Only products that have been personally tried on and verified for completeness are released, and products with unsatisfactory fit are entirely discarded.

CEO Jeong said, "We offer products for various body types so that anyone can wear them. We often receive feedback that a daughter bought first and, after a good response, repurchased in her mother's size." She added, "Famous actresses such as Lee Ha-nui and Chun Woo-hee have worn our products in dramas, which also drew attention."

Thanks to these strengths, OneLog's annual sales through various channels, including the D2C (Direct-to-Consumer) shopping mall built via Cafe24 in 2014, have increased by 20-30% year over year. Although the business started with annual sales of several tens of millions of KRW, it has recently been steadily recording annual sales in the 20 billion KRW range. Recently, OneLog is also conducting business centered on overseas open markets using "EasyMall," a service provided by Cafe24 to support entry into overseas open markets.

Currently operating in Gwangju, OneLog plans to reopen its Seoul office in the future and expand its focus to upper-body fashion by launching many new products. CEO Jeong said, "OneLog is gaining fame as a slacks specialty store suitable for job interviews," adding, "In the future, we will become a brand recognized by consumers with various products not only in slacks but also in the upper-body category."

This content was produced with the assistance of AI translation services.