Amore Chairman Seokyung Bae: "Let's Challenge the Global Market and Grow Together"

Seokyung Bae, Chairman of Amorepacific Group, said on the 4th, "We must pursue new challenges to maximize brand value and quickly reach the rapidly changing market and customers."

At the 78th anniversary celebration of Amorepacific Group, held via online live streaming, Seo Kyung-bae, Chairman of Amorepacific Group, is delivering a congratulatory speech.
[Photo by Amorepacific Group]

On the same day, marking the 78th anniversary of the company's founding, Chairman Seo delivered this message during an online live-streamed commemorative ceremony, urging, "Let's challenge the global market with our brand and grow together."

He stated, "It is necessary to innovate customer experience, undertake new challenges on the global stage, and make company-wide efforts to actively utilize digital technology to communicate with customers. In particular, we must continue to challenge new markets with high potential and growth such as North America and Europe, as well as the beloved Asian market. We must also achieve a resurgence in the still important Chinese market for us."

Meanwhile, the commemorative ceremony, held with the concept of Amorepacific Group's 78th birthday party, expressed gratitude for the dedication of current and former employees who have devoted a long time to the company by giving generous gifts through a 'Long-term Service Employee Celebration Video Contest.' Additionally, a donation of 7,800 KRW per congratulatory comment on the live broadcast was made to the Amorepacific Sympathy Foundation, adding significance to the anniversary.

This content was produced with the assistance of AI translation services.