Colorey Plans Eco-Friendly Cat Litter Production Line with Nano Titanium Dioxide Additive

Coloray, a KOSDAQ-listed company, announced on the 4th that it is planning a new eco-friendly cat litter production line with an annual capacity of 25,000 tons.

Coloray plans to invest a total of 50 million yuan (approximately 7.2 billion KRW) in an eco-friendly cat litter production line that incorporates nano titanium dioxide materials, leveraging its technology accumulated over years of research and development in the pearl luster pigment field. The construction of the production line is expected to be completed by the end of this month.

Cat litter is a product that absorbs and clumps cat waste to facilitate easier disposal. Early cat litters were difficult to handle because they did not clump, but with continuous technological advancements, various types of cat litter have emerged, including clumping cat litter, cassava litter, pellet litter, crystal litter, and bentonite litter.

Globally, the main consumer markets for cat litter are concentrated in North America, Europe, Japan, China, and other regions. The total size of the global cat litter market was estimated to be about 5 trillion KRW in 2021 and is expected to reach approximately 7 trillion KRW by 2027.

As pet owners’ consumption trends expand and market demands for quality and cost-effectiveness of pet products increase, rapid development of pet brands and pet product varieties is being promoted within China.

Among these, Coloray is entering the pet business through the cat litter sector. Generally, cat litter is made by forming small particles from tofu residue, sawdust, and bentonite, with physical drying agents such as silicon particles used to enhance absorbency. Additionally, chemical products like antibacterial agents, deodorants, and preservatives are added to improve the functionality and eco-friendliness of cat litter for cat waste.

Coloray focused on the fact that adding nano titanium to cat litter can produce antibacterial, eco-friendly cat litter with sterilization, pollution prevention, deodorization, and self-cleaning properties. Utilizing its technology in nano titanium dioxide accumulated through years of R&D in the pearl luster pigment field, Coloray manufactures cat litter with nano titanium dioxide materials. By applying the photocatalytic principle, it plans to produce eco-friendly cat litter that completely eliminates over 90% of various bacteria.

A Coloray representative stated, “The newly planned eco-friendly cat litter production line will have an annual capacity of 25,000 tons, and construction is expected to be completed by the end of this month,” adding, “We expect diversification of revenue sources and an increase in sales through entry into the new cat litter manufacturing business.”

This content was produced with the assistance of AI translation services.