Korail Distribution Creates 'Professional Baseball Complex Cultural Space' at Busan Station

Mobility service company Korail Distribution is creating a complex cultural space themed around professional baseball at Busan Station.

Director Park Won-seok of KORAIL Distribution (from left), Kim Young-tae, CEO of KORAIL Distribution, and Kim Won-jung, player of Lotte Giants, are posing for a commemorative photo. (Provided by KORAIL Distribution)

Korail Distribution announced on the 4th that it signed a business agreement with the Lotte Giants at Busan Sajik Baseball Stadium on the 1st and discussed future cooperation plans.

The two companies plan to create a complex cultural space themed around professional baseball at Busan Station by the end of this year and introduce new services for baseball fans. The space will feature exhibitions of Lotte Giants symbols, sell goods, and install large screens so that fans can watch games inside the store. They will also operate a pop-up store to make it easy for railway passengers to purchase baseball team-related merchandise.

Additionally, the two companies will jointly launch a campaign to attract the ‘2030 Busan World Expo.’ A cheering video expressing hopes for hosting the World Expo will be broadcast on the payment device (POS) screens of stores in railway stations nationwide.

In October, when there are many visitors at Busan Station, a campaign to attract the ‘2030 Busan World Expo’ will be held in conjunction with festivals such as the Busan International Film Festival, together with the Lotte Giants cheering squad.

Kim Young-tae, CEO of Korail Distribution, said, "We plan to bring the cheers of Busan Sajik Baseball Stadium to Busan Station to provide customers with a new experience," adding, "We will also join forces in the campaign to attract the 2030 Busan World Expo."

This content was produced with the assistance of AI translation services.