Online Shopping Transaction Amount in July Reaches 18.9 Trillion Won... Up 9.1% Year-on-Year

Statistics Korea Online Shopping Trends on the 4th

In July, the online shopping transaction amount was recorded at 18.9049 trillion KRW. Among the online shopping transactions, mobile shopping accounted for 14.0794 trillion KRW.

According to the "Online Shopping Trends" released by Statistics Korea on the 4th, the online shopping transaction amount in July increased by 1.5723 trillion KRW (9.1%) compared to 17.3326 trillion KRW in July last year, and the mobile transaction amount rose by 912.6 billion KRW (6.9%) from 13.1688 trillion KRW. The proportion of mobile shopping transactions within online shopping transactions was 74.5%, down 1.5 percentage points from 76.0% during the same period.

By product category, travel and transportation services (31.4%), food and groceries (15.7%), and e-coupon services (28.1%) showed high growth rates. Food and grocery transactions accounted for the largest share at 13.2%, with 2.492 trillion KRW, followed by food services (2.3509 trillion KRW, 12.4%) and travel and transportation services (2.1852 trillion KRW, 11.6%).

In terms of product range, transactions at general malls increased by 6.4% to 11.4778 trillion KRW. Transactions at specialty malls rose by 13.4% to 7.427 trillion KRW. By operation type, online mall transactions amounted to 14.4306 trillion KRW (6.6%), and on-offline hybrid malls increased by 17.8%.

Product categories with a high proportion of mobile transaction amounts included food services (98.4%), children and infant products (82.4%), and pet supplies (81.8%).

This content was produced with the assistance of AI translation services.