McDonald's Officially Launches Mobile Pre-Order Service 'M Order'

McDonald's announced on the 4th that it will officially launch 'M Order,' a new mobile pre-order service through its official application.

McDonald's mobile pre-order service 'M Order'.
[Photo by McDonald's]

M Order is a service that allows customers to pre-order menu items through the McDonald's official app and then quickly and conveniently pick up their products at the drive-thru, front counter, or table inside the store. This is expected to minimize waiting time for in-store pickup and greatly enhance customer convenience.

To use the service, customers select the desired store and pickup method (drive-thru, front counter, or table) through the M Order menu within the McDonald's app. Available stores are automatically displayed in the M Order tab, and customers enrolled in McDonald's point accumulation and redemption program, 'My McDonald's Rewards,' will automatically earn points when ordering through M Order.

To celebrate the official launch of the M Order service, McDonald's will offer special benefits to users over a five-week period. During the first week of the promotion starting today, the popular side menu item 'Shanghai Chicken Snack Wrap' will be available at a discounted price of 900 won, with new popular menu items offered at discounted prices each subsequent week.

A McDonald's representative explained, "Prior to the official launch, we conducted pilot tests sequentially in regions such as Busan, Gyeonggi, and Seoul since July to improve the service's completeness."

This content was produced with the assistance of AI translation services.