Paraspara, 400,000 to 1,000,000 KRW Price Range Still
Hotel Building Chuseok Reservations Fully Booked Last Month

Village de Ananti, Increased Suburban Demand for Complex Cultural Spaces
Hotels and Resorts Developed Emphasizing Accessibility, Nature, and Luxury

As ‘healing hotel vacations’ near urban areas gain popularity, hotels are recording full occupancy during the extended Chuseok holiday. Luxury hotels and resorts close to the city, with travel times by car of around one hour and proximity to nature that gives the feeling of being far away, are difficult to book on key dates despite their high prices.


Paraspara Seoul, rooftop swimming pool <br>Photo by Paraspara.

Paraspara Seoul, rooftop swimming pool
Photo by Paraspara.

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According to the hotel and resort industry on the 4th, Paraspara Seoul in Gangbuk-gu, Seoul, has already fully booked its hotel building rooms for the Chuseok holiday from the 28th of this month to the 3rd of next month. The hotel building, consisting of 130 rooms across four buildings, opened reservations sequentially from mid-June to early July, but was already fully booked last month. Peak season one-night stays range from the 400,000 KRW level to over 1,000,000 KRW. A Paraspara representative said, "Even on weekends, more than 90% of rooms are usually booked," adding, "Last month, during the summer peak season, customers visited on weekdays as if it were the weekend."


Paraspara operates four indoor and outdoor swimming pools including a rooftop infinity pool, an owners’ lounge where guests can enjoy coffee and wine, a private music room, and walking trails exclusively for members. Its popularity is attributed to high accessibility and natural scenery. Located about 40 minutes from Gangnam and situated on approximately 76,033㎡ (about 23,000 pyeong) at the foot of Bukhansan National Park, it offers a chance to enjoy Bukhansan’s natural environment and relax without leaving Seoul. The variety of room sizes and types, leisure activities, and hotel services are also considered strengths. Paraspara is owned by the Busan construction company Samjeong Enterprises and operated under consignment by Chosun Hotel & Resort.


Village de Ananti exterior view [Photo by Ananti].

Village de Ananti exterior view [Photo by Ananti].

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Busan Ananti, which expanded with the opening of Village de Ananti in July, also sees high demand from both external tourists and nearby customers due to its proximity to the city. Ananti at Busan, the hotel building within Village de Ananti, recorded nearly 90% occupancy shortly after opening. Over 80% of rooms have already been booked for the Chuseok holiday.


Village de Ananti in Gijang-gun, Busan, was built on a site twice as large as the adjacent Ananti Cove, which opened in 2017, covering 160,000㎡ (about 48,400 pyeong). To create a private space surrounded by open sea and forest, 2 million tons of soil were piled up to raise the land to the height of the 10th floor of Ananti Hilton Busan. It consists of 392 rooms including standalone villas, penthouses, and the Ananti at Busan hotel, as well as a complex cultural space, five swimming pools, and 11 outdoor plazas. The complex cultural space ‘L.P. Crystal’ includes a large swimming pool called ‘Spring Palace,’ a lifestyle retail shop ‘Eternal Journey,’ a gallery, and restaurants, attracting nearby customers who want to enjoy cultural activities.


The industry expects hotel and resort development focusing on keywords such as proximity to urban areas, nature, and luxury to expand. The ‘InterContinental Pyeongtaek,’ being developed by IHG Hotels & Resorts in Pyeongtaek, Gyeonggi Province, with a planned opening in 2025, follows the same trend. As the first global luxury hotel in Gyeonggi Province, it aims to secure demand from Seoul and other urban areas with 244 rooms. IHG originally planned to introduce the lifestyle hotel brand ‘Voco Pyeongtaek’ on the site but changed the hotel brand to a luxury hotel with restaurants and bars in response to increased demand for luxury hotels.



Village de Ananti Exhibition Complex Cultural Space 'Ananti Culture Club' [Photo by Ananti].

Village de Ananti Exhibition Complex Cultural Space 'Ananti Culture Club' [Photo by Ananti].

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This content was produced with the assistance of AI translation services.

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