[IAA 2023] Volkswagen Group Declares 'Design-Centered' Focus, Unveils New Corporate Design

Volkswagen Group presented a design-centered group strategy direction and unveiled a new corporate design at Europe's largest mobility show, 'IAA Mobility 2023.'

On the 3rd (local time), Volkswagen Group held the Volkswagen Group Media Night event to announce the key outcomes of the group restructuring and to present the future design strategy direction. During the event, the group also took time to share major achievements in celebration of the first anniversary of Oliver Blume's appointment as Group CEO.

Group CEO Oliver Blume emphasized, "We will design standout products with a clear and differentiated design identity and strengthen brand differentiation," adding, "Volkswagen Group is transforming into a design-centered company encompassing exterior, interior, and digital experiences."

Until now, brand design was handled by the group's technology development team, but going forward, the authority of the brand design heads under Volkswagen Group will be strengthened. Each brand has developed its own unique design language based on enhanced design principles.

At the event, the design heads of each brand introduced the distinctive identities of their respective brands. Among them, the highlight was the unveiling of the Volkswagen ID.GTI concept car. Andreas Mintz, Senior Designer of Volkswagen Passenger Cars, introduced the design principles that transfer the DNA of GTI into the electrification era.

Volkswagen ID.GTI Concept Car
Photo by Volkswagen Group

Meanwhile, on the 1st (local time), Volkswagen Group had unveiled a new corporate design. The wordmark symbolizing the group was changed from the previous 'Volkswagen Aktiengesellschaft' to 'Volkswagen Group.'

A Volkswagen Group official explained that the wordmark was changed to emphasize the group's global orientation and to enhance brand differentiation. The new corporate design will be sequentially applied to the global market starting from Germany next year.

New Corporate Image Design of Volkswagen Group
Photo by Volkswagen Group

This content was produced with the assistance of AI translation services.