Gurye Hwaeomsa "Vegan Burger, Successfully Replicates Meat Texture... Overseas Expansion Next Year"

Hwaeomsa Temple in Gurye, Jeollanam-do, has launched a vegan burger made without using meat patties. The patty is made from protein, and the bun is primarily made from rice. Both the cheese and sauce use plant-based ingredients.

Hwaeomsa has made various efforts to engage the public, such as the Hongmaehwa Photo Contest, the World Yoga Day Festival, and the Mosquito Net Film Music Concert. Following the recent release of bags made from coffee grounds, they have now ventured into launching food products tailored for the public. Professor Kim Ki-young from the Department of Visual Design at Sookmyung Women's University, who has branding experience with E-Mart No Brand, participated in the product development.

Vegan burger showcased at Hwaeomsa Temple in Gurye, Jeonnam
[Photo by Hwaeomsa]

Hwaeomsa plans to sell the vegan burger in collaboration with vegan burger operator Greenmata through directly managed specialty stores and online. They also plan to expand into the New York and Southeast Asian markets in the first half of next year.

At the business agreement signing ceremony between Hwaeomsa and Greenmata held on the 1st, Woo Eui-su, CEO of Greenmata, stated, "Although vegan burgers have been launched at existing hamburger specialty stores, they have not become main menu items due to the lack of proper taste. We have succeeded in creating a texture using plant-based protein that satisfies not only vegetarians but also general meat burger enthusiasts. We are also developing vegan shrimp-flavored burgers and vegan chicken burgers."

This content was produced with the assistance of AI translation services.