Samsung Electronics announced on the 3rd (local time) that it promoted the bid for the '2030 Busan World Expo' at 'IFA 2023,' Europe's largest home appliance exhibition held in Berlin, Germany.


Samsung Electronics installed a total of 60 promotional flags at two entrances of City Cube Berlin, where the IFA exhibition is located, to raise awareness of the Samsung brand and the Busan Expo.

Promotional flags installed at the entrance of City Cube Berlin, where the IFA exhibition hall is located. <br>[Photo by Samsung Electronics]

Promotional flags installed at the entrance of City Cube Berlin, where the IFA exhibition hall is located.
[Photo by Samsung Electronics]

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In addition, Samsung included the Busan Expo emblem in the new product videos shown on a large 20-meter-wide screen set up in the exhibition hall, and displayed Expo support messages throughout the venue to attract visitors' attention.


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Furthermore, the Busan Expo was highlighted throughout downtown Berlin. Samsung showcased Expo support messages on outdoor advertisements at the MediaMarkt Alexa branch, a large electronics store, and screened Expo promotional videos at key locations with high foot traffic, such as the Samsung store in the KaDeWe department store, a pop-up store on Kurf?rstendamm Street, and Berlin Airport.


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