"From 300 Million Won Wine to Eco-Friendly Hanwoo" Lotte Department Store Launches Chuseok Gift Pre-Sale

Lotte Department Store announced on the 3rd that it will hold the main sales event for Chuseok gift sets for 20 days from the 8th to the 27th.

Lotte Department Store has increased the quantity of premium gift sets by major category and differentiated products tailored to customers' preferences. In addition, it expanded gift sets priced between 200,000 and 300,000 KRW in accordance with the recent revision of the enforcement decree of the “Kim Young-ran Act (Act on the Prohibition of Improper Solicitation and Graft).”

A model is holding a Lotte Department Store Chuseok gift set. [Photo by Lotte Department Store]

Among premium products, the ‘Prestige Amso No.9 Luxury GIFT (including flower sirloin, bulgogi ribs, tenderloin, striploin, rib meat, chuck flap tail, skirt meat, outside skirt, hanging tender, and oyster blade, totaling 8.8kg)’ will be sold at 3 million KRW, limited to 100 sets across all stores.

For dried yellow corvina, the ‘Luxury Yeonggwang Beopseongpo Gulbi (10 large yellow corvina, approximately 4.2kg)’ consisting only of large yellow corvina weighing around 400g each will be offered at 4 million KRW. For wine, the ‘Ch?teau P?trus Vertical (one bottle each from vintages 2001 to 2018, total 18 bottles),’ known as the finest Bordeaux wine, is priced at 329 million KRW, and the ‘Ch?teau Mouton Rothschild 2000 & 2019’ set combining the 2019 vintage is offered at 11.25 million KRW.

Differentiated products tailored to customers’ tastes were also planned. A representative example is the ‘Hwaseok Fermented Mikyungsan Royal Gift Set (including sirloin, striploin, tenderloin, chuck flap tail, totaling 2kg),’ made from Mikyungsan Hanwoo fed with feed blended from 15 ingredients after 16 years of research, cooked at 40℃ for 3 days, and fermented and aged for 6 months, sold at 660,000 KRW. Additionally, dried persimmons, which have recently gained popularity due to the ‘Halmaennial (grandmother + millennial generation)’ trend, will introduce various domestic famous varieties such as Sancheong Gojongsi, Sangju Dungsi, Cheongdo Bangeonsi, Wanju Dure-si, and Daebongsi.

In line with the revision of the Kim Young-ran Act enforcement decree, new gift sets priced between 200,000 and 300,000 KRW were developed and quantities increased. In livestock products, the number of items priced between 200,000 and 300,000 KRW expanded by about 70% compared to last year, while fruits and agricultural products increased by 25%, and seafood by 20%. Representative examples include the ‘Low Carbon Hanwoo Meat Gift Set (1+ grade bulgogi and soup cuts, total 2kg)’ priced at 190,000 KRW, and the newly launched ‘MD’s Cut 2++ Boiled Meat Gift Set (1++ grade chuck tender, skirt meat, brisket, total 0.9kg)’ at 200,000 KRW.

Eco-friendly gift sets related to value consumption were also strengthened. As a target, the ‘Low Carbon Hanwoo Gift Set’ from Gochang, Jeonbuk, which has reduced the fattening period by more than 20% compared to regular Hanwoo through years of breed improvement and feeding management efforts, thereby reducing carbon emissions by about 65% compared to regular Hanwoo, will be introduced. The cooling bag is made from eco-friendly recycled materials and will also be collected after use.

Yoon Woo-wook, Head of Food Division at Lotte Department Store, said, “Gifts have always been and still are expressions of gratitude to someone precious.” He added, “We carefully prepared the best products so that the gifts sent will enrich the daily lives of the recipients, wishing everyone a joyful Chuseok filled with happiness.”

This content was produced with the assistance of AI translation services.