L'Or?al Celebrates 30 Years in Korea, "Close Collaboration with Korean Partners"

Celebrating its 30th anniversary in Korea this year, the L'Or?al Group announced a strategy to strengthen its global market dominance based on Korea's robust innovation ecosystem.

Samuel Duryte, CEO of L'Or?al Korea Retail, is making a presentation at the L'Or?al Korea 30th Anniversary Press Conference held at ASEM Tower in Gangnam-gu, Seoul on the 1st.
[Photo by L'Or?al Korea]

Samuel Duhy, CEO of Retail L'Or?al Korea, said at a press conference held on the 1st at ASEM Tower in Gangnam-gu, Seoul, to mark L'Or?al Korea's 30th anniversary, “Over the past 30 years, L'Or?al Korea has introduced L'Or?al Group's innovations to Korea and grown alongside the Korean beauty industry. We believe that Korean-style ‘KO-creation,’ which showcases Korea's innovation to the world based on Korea's unique beauty environment and rich innovation ecosystem, is our future to move to the next stage.”

He emphasized that the core strategies of KO-creation include ▲continuous product innovation inspired by Korea ▲expansion of research innovation partnerships ▲collaboration with the government for open innovation.

Since entering Korea in 1993, L'Or?al has targeted the market by operating various beauty brands such as Lanc?me, Biotherm, and Kiehl’s. From the 2010s, it played a significant role in introducing Korean trends overseas by launching BB creams and cushion products inspired by K-beauty worldwide.

Over the past 30 years, L'Or?al Korea has grown 47 times and established itself as a key player in the Korean beauty market. Currently, it operates five business sites in Korea and offers 15 brands, including Kiehl’s. The world's first L'Or?al Innovation Center is also located in Korea.

Recently, products developed based on Korean trends, such as Yves Saint Laurent Beauty’s ‘Mesh Pink Cushion’ and ‘Candy Glaze Color Balm,’ and Lanc?me’s ‘Clarifique Pro-Solution Serum,’ have received great responses not only domestically but also in the North Asian market.

Digital Innovation Zone of L'Or?al Korea set up at ASEM Tower, Gangnam-gu, Seoul.
[Photo by L'Or?al Korea]

Fabrice Megabain, Head of L'Or?al North Asia, said, “Korea plays a strategically key role within the 'North Asia Beauty Triangle' ecosystem in terms of consumer insights and research innovation. Based on this, we aim to achieve sustainable growth and inspire the world.”

He added, “Above all, Korea has a strong ecosystem that can quickly respond and adapt to market trends. With the world's largest Original Design Manufacturer (ODM) capabilities and biotechnology and beauty tech, it is an ideal market that can present the future of beauty.”

Meanwhile, founded in 1909, the L'Or?al Group is the world's largest beauty company with sales of 38.2 billion euros (approximately 54.73 trillion KRW) and a market capitalization of 218.7 billion euros (approximately 313.35 trillion KRW) as of last year. It owns 36 global brands and sells 7 billion products annually.

This content was produced with the assistance of AI translation services.