OB Beer Cass "No.1 Market Share in Home Market from May to July"

Market Share 41.4%... 2.8 Times Gap with 2nd Place Brand
Manufacturer Ranking Also Leads at 51.4%

OB Beer announced on the 1st that its flagship brand 'Cass Fresh' ranked first in market share in the domestic beer home market from May to July.

OB Beer Cass Fresh [Photo by OB Beer]

According to a survey by market research firm Nielsen Korea, Cass Fresh had a market share of 41.4% during this period, the highest among beer brands. Until the first quarter of this year, Cass showed about twice the market share gap compared to the second-ranked brand, and from May to July, the peak summer season, the gap widened to 2.8 times.

OB Beer also ranked first in manufacturer rankings with a market share of 51.4%. It led in all domestic home market channels, including convenience stores, individual supermarkets, large marts, and cooperative marts.

An OB Beer official said, "We will continue to prioritize consumer satisfaction in the second half of the year and focus on various marketing activities and product development."

This content was produced with the assistance of AI translation services.