Dongwon F&B Opens Pop-up Store for 'Boseong Hongcha Iced Tea Zero'

'Mureungdongwon' Established at Ikseon-dong Roof Station in Jongno-gu

Dongwon F&B announced on the 1st that it has opened an experiential pop-up store called 'Mureung Dongwon' for its zero-calorie beverage 'Boseong Hongcha Iced Tea Zero' at Roof Station in Ikseon-dong, Jongno-gu, Seoul.

Bosung Hongcha Iced Tea Zero Pop-up Store 'Mureungdongwon' [Photo by Dongwon F&B]

The pop-up store was planned with the concept of 'a journey to find Mureung Dongwon.' Visitors can naturally enjoy the product by tasting Boseong Hongcha Iced Tea Zero and experiencing various interactive spaces and events.

Mureung Dongwon is divided into the 'Green Zone' and the 'Pink Zone.' The Green Zone presents the unique manufacturing process of Boseong Hongcha Iced Tea Zero, where organic tea leaves from Boseong Mountain in Jeonnam are fermented in jars, told in a storytelling format to provide high immersion. In the Pink Zone, visitors can directly taste various recipes using Boseong Hongcha Iced Tea Zero.

Before opening the pop-up store, Dongwon F&B collaborated with the YouTube channel 'Hal Myungsoo' to produce branded content for Boseong Hongcha Iced Tea Zero. They plan to actively engage in marketing activities by releasing additional content in collaboration with famous influencers in the future.

Mureung Dongwon will operate until the 12th of this month.

This content was produced with the assistance of AI translation services.