‘Busanhang’ is Ours... Busan Port Authority, SNS Supporters 'Biparang' 2nd Term Completion Ceremony
Busan Port Authority (BPA) held the graduation ceremony for the 2nd term of its official SNS channel supporters group, ‘Biparang,’ on the 31st.
The 2nd term, consisting of 13 local university students selected through a competitive process with a 10:1 ratio, organized into 4 teams, produced various SNS content introducing BPA and major policies and issues of Busan Port over three months from June to August.
By creating content reflecting the latest trends, they enhanced BPA’s image and contributed to forming a broad understanding of Busan Port. During their activities, Biparang produced 21 photo and article contents and 19 video contents.
In particular, the video titled ‘Eve, Psyche, Blue Biparang’s Yujinsu’ recorded approximately 6,000 views as of now, serving as a communication channel connecting BPA and the public, raising public awareness of BPA, and fostering a more approachable image of the institution.
Bipa and second-term university students are taking a group commemorative photo with BPA President Kang Joon-seok (fourth from the left).
View original imageThe graduation ceremony proceeded in the order of introducing the activity contents, awarding certificates, recognizing outstanding teams, sharing activity impressions, encouragement speech by President Kang Jun-seok, and group photo session.
Additionally, BPA selected a total of four teams as the best and excellent activity teams and provided monetary rewards to encourage their efforts.
Kang Jun-seok, President of BPA, said, “I sincerely thank the 2nd term members of ‘Biparang’ for their passionate activities over the past three months. Thanks to the fresh ideas of the MZ generation reflected in the content, we were able to promote BPA and Busan Port to the public in a more familiar way.”
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He added, “We will continue to strive to communicate with various generations through SNS and get closer to the public.”
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