Chuseok Gifts, 'Eok' Sound... Ultra-High-End and Unique Sets Pre-Sale Popularity

Ultra-High-End Sets Ranging from 100 Million to 300 Million Won per Bottle Appear
28 Million Won Champagne and 1.3 Million Won Hanwoo Beef Sets Popular

The distribution industry is seeing high popularity for ultra-high-priced and unique gift sets released ahead of Chuseok. While some customers show interest in symbolic ultra-high-priced products ranging from 100 million to 300 million KRW that can enhance consumer attention and emphasize channel sourcing power, champagne worth tens of millions of KRW and Hanwoo beef sets priced in the hundreds of millions are already seeing significant sales during the pre-order period.

300 Million KRW Wine Set and 100 Million KRW Whiskey Appear

According to the distribution industry on the 31st, although cost-effectiveness (performance relative to price) is gaining attention as a keyword for gift sets amid this year’s economic downturn, premium lines strengthened based on polarized demand are popular in department stores·hotels, etc.. In particular, there is high interest in symbolic gift sets priced in the hundreds of millions of KRW offered by each channel.

Lotte Department Store has released a 'Chateau Petrus Vertical Set' worth approximately 329 million KRW, consisting of 18 bottles of vintage wine, and is receiving inquiries about this product. Hyundai Department Store introduced the wine 'Madame Leroy Grand Cru Collection' at 149 million KRW. This is a limited set of three bottles including Domaine Dauvissat Bonnes Mares Grand Cru 2005, Domaine Leroy Clos de la Roche Grand Cru 2011, and Domaine Leroy Clos de Vougeot Grand Cru 2006. Shinsegae Department Store is also selling a limited edition single malt whiskey 'Bowmore 50 Years 1969' for 105 million KRW. GS25, aiming to increase attention to convenience store gift sets, has introduced the highest-priced liquor product in convenience store history, the 100 million KRW whiskey 'Gordon & MacPhail Private Collection Milton 1949.'

28 Million KRW Champagne Already 'Sold Out by Reservation'

Champagne worth tens of millions of KRW and Hanwoo beef priced in the hundreds of millions are not just attracting interest but have already seen significant sales during the pre-order period. Premium representative products such as liquor and Hanwoo beef prepared by department stores have already announced sell-outs during the pre-order period, proving demand for high-priced items.

Hyundai Department Store’s Dom P?rignon P3 1971, 1973, and 1983 magnums, priced between 27 million and 28 million KRW, are high-priced but are the lineup with the highest interest among premium liquor customers, with sales steadily progressing. At Shinsegae Department Store, more than 15 cases of luxury Hanwoo beef special grades priced at around 1.3 million KRW have been sold out, and popular items such as Yeonggwang Chamgulbi Manbok priced at 700,000 KRW and Tamna Dongwang Galbi priced at 500,000 KRW are also selling well. Shinsegae Department Store stated, "To promote sales of domestic seafood gift sets, we are independently offering up to 20% discounts on 24 types including Jeju silver hairtail and tilefish, Yeonggwang gulbi from Jeollanam-do, and Wando anchovies," adding, "This is expected to further increase the popularity of high-priced sets."

Hotel premium products emphasizing brand trust and differentiated delivery services are also popular. Lotte Hotel & Resort is consistently popular with meat products such as the BMS Number Nine Signature No. 1 worth 2.5 million KRW and Hoengseong Hanwoo beef sets priced between 400,000 and 1.1 million KRW. Hotel Shilla is gaining steady popularity by prominently featuring master craftsmen’s products centered on the highest quality domestic agricultural, livestock, and marine products such as Hanwoo beef, traditional sauces, and pollack roe. Delivery helpers trained in Hotel Shilla’s delivery service personally visit to deliver gifts. Chosun Hotel & Resort is also receiving inquiries about gift sets ranging from 100,000 to 600,000 KRW.

How About a Karaoke Machine for Chuseok Gifts? Unique Products Attract Attention

The convenience store industry is the most active in launching unique products. Beyond convenient local shopping, they emphasize that "you can even buy these kinds of things" by bringing in various symbolic products. GS25 has introduced domestic and international travel accommodation vouchers considering the longest 12-day Chuseok golden holiday. They also released 99.9% pure gold bars. The '1 Trillion KRW Gold Note,' inspired by a 1 trillion KRW check, is a key product reflecting customers seeking unique holiday gifts and gold investment demand. Prices range from 135,000 to 3,926,000 KRW. CU has also prepared premium electronics such as a 34 million KRW whiskey, QLED TVs, and massage chairs. Seven Eleven, in collaboration with Carby, offers purchase, lease, and long-term rental products for luxury imported cars like Mercedes-Benz and BMW at up to 20% discounted prices. Emart24 has introduced differentiated rare products such as Casamia recliners and TJ home soundproof karaoke boxes.

Popularity of 200,000 to 300,000 KRW Sets Following 'Kim Young-ran Act' Limit Increase

Following the government’s increase of the holiday gift price limit to 300,000 KRW under the 'Act on the Prohibition of Improper Solicitation and Graft (Kim Young-ran Act),' gift sets priced between 200,000 and 300,000 KRW are especially attracting attention during the pre-order period at department stores. In response, department stores have collectively moved to secure additional quantities of Chuseok gift sets in this price range.

Lotte Department Store reported that from the 18th to the 29th, pre-order sales for Chuseok gifts centered on Hanwoo beef, fruits, and seafood gift sets priced between 200,000 and 300,000 KRW have increased by more than 20% compared to last year. Representative products include the 290,000 KRW Royal Hanwoo Mixed Gift, Low Carbon Hanwoo Mixed Gift, and the 189,000 KRW Prestige Apple Shine Mango Gift. Hanwha Galleria is selling eco-friendly purebred Iberico products, personally overseen by Strategy Director Kim Dong-seon from the planning stage, at around 200,000 KRW starting from the 11th of next month, with inquiries already ongoing.

Lotte Department Store plans to expand the most popular 200,000 to 300,000 KRW gift set products by 11 to 30% to meet customer demand. They will increase the number of livestock set items in this price range by about 70% compared to last year, and expand fruits·seafood by more than 20% each. Shinsegae Department Store plans to increase Hanwoo beef products priced around 200,000 KRW by about 20% and add about 10% more fruit products priced between 200,000 and 300,000 KRW, focusing on the representative Shine Muscat. Hyundai Department Store also plans to increase the quantity of gift sets priced between 200,000 and 300,000 KRW by an average of about 20%.

This content was produced with the assistance of AI translation services.