Naver Webtoon to Hold Popup Store Starting from the 5th

Naver Webtoon is hosting an event that steps outside the screen to interact with users.

Naver Webtoon announced that it will operate its second official pop-up store of the year, the ‘Toon Festival,’ from the 5th to the 17th of next month at the large event hall on the B1 floor of The Hyundai Seoul.

The ‘Toon Festival’ pop-up store, like the first pop-up store, features the worlds of popular webtoons 'Nyahan Namja' and 'Maru-neun Gangjwi.' Both the variety of products and the space have been significantly expanded to offer returning visitors a new experience. The first pop-up store held in June attracted over 55,000 visitors in two weeks, gaining great popularity.

The number of product types showcased at this pop-up store reaches a total of 507, including two exclusive ‘Toon Festival’ items. This is about twice the number of products compared to the first pop-up store. The entire space, including a photo zone where visitors can take pictures and enjoy themselves, is about four times larger, approximately 300㎡ (about 90 pyeong).

Meanwhile, Naver Webtoon is expanding its IP business in various fields such as video adaptations, publishing, music, crowdfunding, games, emoticons, and MD products. The number of ways creators serializing on Naver Webtoon can monetize their webtoon IPs has increased significantly from 9 in 2013 to 21 in 2022. The number of Naver Webtoon works generating additional revenue through IP business surged from 8 annually in 2013 to 415 annually last year.

A Naver Webtoon representative said, “During the first pop-up store, the maximum payment amount per person reached up to 1.16 million won, confirming the tremendous purchasing power of the webtoon fandom,” adding, “Currently, various industries are requesting business collaborations with Naver Webtoon IP.”

This content was produced with the assistance of AI translation services.