Yeosu City Wins Consumer Trust Representative Brand Award for 9 Consecutive Years

Best in Marine Tourism City Sector Among Nationwide Local Governments

Establishing a Foundation for Leap to a Global Marine Tourism City

Yeosu City, Jeollanam-do (Mayor Jeong Gi-myeong) announced that it has won the Grand Prize in the Marine Tourism City category at the "17th 2023 Korea Consumer Trust Representative Brand Awards," maintaining its undisputed No. 1 position for nine consecutive years.

The "Korea Consumer Trust Representative Brand Awards" is a prestigious award organized by the Korea Brand Management Association and sponsored by the Ministry of Trade, Industry and Energy and the Ministry of Agriculture, Food and Rural Affairs, selecting the most trusted and beloved brands by Korean consumers.

Yeosu City won the Grand Prize in the Marine Tourism City category at the "17th 2023 Korea Consumer Trust Representative Brand Awards," maintaining its unshakable No. 1 position for nine consecutive years.
Photo by Yeosu City

In this evaluation, out of 315 local government brands nationwide, 63 candidates were selected through the first survey, and consumers' awareness, preference, and satisfaction with the brands were comprehensively assessed. Yeosu was finally selected in the Marine Tourism City category.

Yeosu is analyzed to have received high evaluations from consumers for its diverse tourism content found throughout the city, including Hallyeohaesang National Park, the outstanding marine scenery of 365 jewel-like islands, abundant food, Yeosu Night Sea, Romantic Bus, and the Yeosun Incident Dark Tourism City Tour.

In particular, winning the Marine Tourism City category for nine consecutive years is significant as it lays the foundation for raising domestic and international awareness and advancing as a global marine tourism city ahead of hosting the "2026 Yeosu World Islands Expo."

Jung Jae-ho, Director of the Fisheries Tourism Bureau, said, "Yeosu has now secured an indispensable position when discussing Korea’s representative marine tourism cities," adding, "We will lead marine tourism trends and strive to develop various tourism contents so that Yeosu can grow beyond Korea into an international marine tourism city."

Asia Economy Honam Reporting Headquarters, Reporter Heo Seon-sik hss79@asiae.co.kr

This content was produced with the assistance of AI translation services.