Starbucks "Personal Cup Orders Exceed 13.5 Million in the First Half of the Year"

"5%↑ Compared to Same Period Last Year... Record High"
"Impact of Increased Consumer Awareness on Environmental Protection"

Starbucks Korea announced on the 30th that orders using personal cups at Starbucks stores nationwide reached 13.5 million in the first half of this year. This represents an increase of more than 5% compared to the same period last year, marking the highest level ever recorded for the first half of the year.

A Starbucks employee is filling a beverage ordered by a recent customer into a personal cup brought by the customer.
[Photo by Starbucks]

Starbucks' annual orders using personal cups have been increasing every year, from 17.39 million in 2020 to 21.9 million in 2021, and 25.3 million last year.

A Starbucks representative stated, "We analyze that the increase in personal cup usage is due to consumers' heightened awareness of environmental protection," adding, "Moreover, Starbucks' support policies to establish a culture of using personal cups have also had an impact."

Meanwhile, Starbucks offers a 400 KRW discount or awards one Eco Star through the Starbucks application when customers use personal cups.

This content was produced with the assistance of AI translation services.