Estra Accelerates Global Expansion with Entry into Japanese Market

Amorepacific's Estra announced on the 30th that it will officially enter the Japanese market on the 1st of next month. The brand plans to showcase four products from its signature A-Cica365 line at 12 stores of 'Atocosme,' Japan's largest beauty specialty platform and multi-brand shop.

Four types of Estra's ACICA365 line. [Photo by Estra]

The A-Cica365 line, making its debut in the Japanese market, features unique ingredients developed based on Estra's medical experience and research, offering differentiated efficacy. The flagship product, 'A-Cica365 Spot Soothing Serum,' is characterized by its dual function of soothing the skin and managing blemish marks. Since its domestic launch in February last year, the single product has sold nearly 300,000 units, establishing itself as the brand's representative product.

Estra will operate a pop-up store at Atocosme Tokyo, an experiential flagship store located in Harajuku, Tokyo, from the 13th to the 26th of next month, providing various benefits and events such as skin consultation services and product samples.

An Estra representative stated, "Direct experience and efficacy are the core of derma cosmetics," adding, "Starting with Japan, we plan to expand into ASEAN regions such as Vietnam and Thailand next year to introduce Estra to more global customers."

This content was produced with the assistance of AI translation services.