Dongwon F&B Launches 'Dongwon MatCham'..."Lean Tuna Flavored with Sesame Oil"

High-Protein Food Containing Approximately 24g of Protein Per Can

Dongwon F&B announced on the 30th the launch of two types of high-protein rice thieves flavored with sesame oil, ‘Dongwon Mat Cham’ (Goso Cham Oil, Spicy Cham Oil), opening the second-generation tuna can market that can be eaten directly with rice without separate cooking.

Dongwon Mat Cham is a product that adds umami with savory sesame oil and a special sauce. While typical lean tuna cans are suitable for various cooking purposes such as stews or stir-fries, Dongwon Mat Cham is perfectly flavored with sesame oil soaking in moistly, making it ideal to eat directly with rice without additional cooking. Dongwon Mat Cham contains about 76% lean meat, making it a high-protein food with approximately 24g of protein per 135g can. One can provides nearly half of the daily recommended protein intake.

Dongwon F&B also changed the packaging to match the Dongwon Mat Cham concept. Unlike conventional tuna cans that display the product name and nutritional information with the can lid positioned at the bottom, Dongwon Mat Cham is designed to be flipped upside down so that only the lid is opened and placed on the table, making it easy to scoop with a spoon or chopsticks. Another distinctive feature is the use of vivid orange and red colors instead of the yellow that represents Dongwon tuna on the packaging.

Starting today, Dongwon F&B will release a Dongwon Mat Cham commercial featuring girl group IVE’s An Yujin as the model and begin full-scale marketing activities. In the future, they plan to actively expand marketing efforts by collaborating not only with food and beverage brands but also with other industries such as gaming.

A Dongwon F&B official said, “Dongwon Mat Cham can be conveniently used as a side dish without separate cooking, making it a product that can replace canned ham as well as refrigerated and frozen foods,” adding, “We will nurture it as a representative steady seller following lean tuna and spicy tuna.”

This content was produced with the assistance of AI translation services.