Shinsegae Food Supports 'ChushinSoo' at Bonghwangdae High School Baseball Tournament

Purpose of Youth Baseball Player Development
Provided 2,000 Bottles of Water Released in Collaboration with Choo Shin-soo

Shinsegae Food announced on the 30th that it will provide 2,000 bottles of 'Chushin水' bottled water to the 51st Bonghwangdae High School Baseball Tournament to support the development of youth baseball players.

On the 29th, players from Seoul Automobile High School participating in the 51st Bonghwangdae High School Baseball Tournament at Mokdong Sports Complex Baseball Stadium in Yangcheon-gu, Seoul, are drinking 'Chushin Water' during a break.
[Photo by Shinsegae Food]

Chushin水 is a bottled water developed by Shinsegae Food in collaboration with SSG Landers player Choo Shin-soo, with all sales proceeds dedicated to nurturing youth baseball. It is currently sold at Emart, Emart24, Emart Everyday, Gmarket, SSG.com, and No Brand Burger, among others.

In addition to supplying Chushin水 to the Bonghwangdae High School Baseball Tournament, Shinsegae Food is also conducting activities to promote the value embodied in the product and encourage consumer participation. A representative event is the 'Churingi' campaign, where participants film a video of tossing a water bottle into the air and making it stand upright on the ground, then upload it to their personal social networking service (SNS). For each video uploaded, the sales proceeds equivalent to 10 bottles of Chushin水 are donated to support youth baseball players.

A Shinsegae Food official stated, "We want to share the intention of fostering youth baseball development by supporting the Bonghwangdae High School Baseball Tournament, which has long played a leading role in the advancement of Korean baseball," adding, "We plan to continue various social contribution activities for the development of youth baseball in Korea."

This content was produced with the assistance of AI translation services.