"Elegant Look" 15 Million Won → 34 Million Won... 'Parasite Jo Yeo-jeong Bag' Resell Price Doubled

Trenbe, Announces Mid-Year Secondhand Transaction Rankings
1st Chanel · 2nd Louis Vuitton · 3rd Gucci
"Elegant Old Money Look Gains Attention"

Herm?s, a high-end luxury brand, ranked in the top 3 with the highest resale prices. Recently, among the MZ generation, the 'Old Money Look' (fashion of the upper class who have lived wealthy lives for generations) has gained attention, leading to increased interest in Herm?s bags, which are seen as a symbol of "old wealth."

[Image source=Movie Parasite]

On the 29th, Trenbe announced that Herm?s bags occupied all three top spots for the highest resale prices compared to retail prices in secondhand transactions during the first half of the year on its shopping mall.

Herm?s' 'Birkin 25 Togo Gold Hardware Black,' originally released at about 15 million KRW, was traded at approximately 34 million KRW through secondhand transactions, about 2.3 times higher. Notably, this bag gained attention as Jo Yeo-jeong carried it in director Bong Joon-ho's film "Parasite."

Next, the 'Constance 18 Mini Monceau Black Silver Hardware,' with a retail price of about 12 million KRW, was traded at 20 million KRW, 1.6 times higher. Herm?s' 'Lindy Mini 19 Trench Gold' is sold on the market for about 9.5 million KRW but was traded at 11.5 million KRW, 1.2 times higher.

Herm?s' luxury crocodile leather handbag.
[Photo by Asia Economy DB]

Based on its transaction data, Trenbe analyzed trends in secondhand luxury goods trading and found that Chanel had the highest transaction volume among secondhand luxury brands, followed by Louis Vuitton, Gucci, Prada, and Dior.

The average transaction price for secondhand luxury goods was found to be three times higher than that of new products. This is because secondhand luxury transactions occur more frequently in the 'bag' category, which has a higher unit price than 'clothing' or 'shoes.' Bags are analyzed to be less off-putting to purchase secondhand compared to clothing or shoes, as they have relatively less direct contact with the body.

Chae Soo-min, Head of Sales at Trenbe, said, "Due to economic downturn and weakened consumer sentiment, there is a growing desire to use high-priced brands affordably and for a long time." She analyzed, "This is why the understated but elegant Old Money Look is gaining attention even in the secondhand market, rather than logo-play luxury brands that emphasize large logos and colorful patterns."

Trenbe announced the trends in the secondhand luxury goods market based on its transaction data.
[Photo by Trenbe]

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