Cheongho Nice's New Advertisement Surpasses 10 Million Views on YouTube

Cheongho Nice 'Istry·Esprecafe' New Advertisement Still Cuts. (Photo by Cheongho Nice)

Cheongho Nice announced on the 29th that the combined views of the new advertisements for ‘Ice Tree’ and ‘Espre Cafe’ released on its official YouTube channel have surpassed 10 million.

Four ads were produced in total, with two for each product. The Ice Tree ads were released in June, and the Espre Cafe ads were unveiled on the 18th. The Ice Tree ads featured an adorable child actor and an ice tree that naturally highlighted the product’s unique features by appealing to the child’s innocence. The Espre Cafe ads intuitively expressed the product’s functional advantages using the decalcomania technique.

Ice Tree is a product that provides a generous daily ice-making capacity of 6kg (approximately 600 pieces). Its ice storage capacity is 900g, allowing storage of up to about 90 ice cubes so that a large amount of ice can be used at once. To enhance hygiene, it also features a ‘filter backwash’ function that cleans even inside the filter. The ‘filter backwash’ function introduces sterilized water in the reverse direction of the purified water flow, sterilizing and washing out even microscopic particles that may be inside the filter and waterway.

Espre Cafe is a premium all-in-one product that combines a coffee machine and an ice water purifier. It offers the functional advantage of using an ice water purifier and a capsule coffee machine at the same time, making it a product that attracts much attention from consumers who enjoy iced coffee at home.

A Cheongho Nice representative said, “The new ads for the two released products were created to help consumers easily and clearly understand the products’ unique features from their perspective,” adding, “We will continue to widely promote Cheongho Nice’s differentiated products through various marketing activities that increase consumer empathy.”

This content was produced with the assistance of AI translation services.