Preview of IFA 2023... Samsung and LG Electronics' Products to Watch?

Samsung Unveils Customized Food Integration Platform
LG Reveals High-Efficiency Energy Technology Housing

The opening of Europe's largest electronics fair, 'IFA 2023,' is just three days away. Samsung Electronics and LG Electronics, the two leading domestic home appliance companies, have set a strategy to captivate the European home appliance market with various platforms, solutions, and products emphasizing innovation ahead of the event. The two companies also announced inter-device service plans, which are expected to accelerate the realization of smart homes.

IFA 2023 will be held for five days from September 1 to 5 in Berlin, Germany. This year's event will feature over 2,000 companies from 150 countries worldwide and attract 180,000 buyers, making it the largest exhibition ever, taking place across a total of 35 halls.

[Photo by IFA Official Website]

Earlier, the German Electrical and Electronic Manufacturers' Association (GFU) selected the main keywords for 'IFA 2023' as ▲Artificial Intelligence (AI) ▲Robots ▲High-efficiency Energy. Major companies are expected to introduce the latest products and technologies targeting these areas. Additionally, with the 'Sustainability Village' being organized for the first time, innovative technologies aimed at energy reduction and high efficiency will be showcased.

First, Samsung Electronics will hold a press conference in Berlin on August 31, the day before the official opening of the event, to explain this year's exhibition concept and vision. The most eye-catching feature is the AI-based personalized food experience integrated platform, 'Samsung Food.' 'Samsung Food' is a service that provides all functions necessary for dietary life on a single platform, from the preparation stages such as ▲recipe search and storage ▲meal planning ▲ingredient management to ▲cooking ▲content sharing, and will be unveiled for the first time at this IFA.

They will also operate a 'SmartThings Experience Zone,' where visitors can experience SmartThings, an Internet of Things (IoT) platform that connects various devices. Key Samsung executives, including Han Jong-hee, Vice Chairman and Head of the Device eXperience (DX) Division, will be fully engaged in sales activities, meeting with local European partners one after another.

Samsung Electronics will introduce 'Samsung Food,' an integrated food platform that offers personalized dining experiences, at IFA 2023, Europe's largest home appliance exhibition.
[Photo by Samsung Electronics]

LG Electronics will introduce 'LG Smart Cottage,' a residential living solution that integrates high-efficiency energy technologies. Smart Cottage is a small modular house in the form of a second home that combines LG Electronics' energy and HVAC technologies with premium home appliances. The strategy is to complete a premium interior with the concept of 'Walnut Wood Tone' tailored to the preferences of European market customers.

Along with this, LG will unveil a new lineup of built-in kitchen appliances optimized for the local market. They plan to expand their influence in Europe, the birthplace of built-in appliances, by diversifying their product portfolio and unveiling mass premium products for the first time.

They will also introduce the 'Universal Up Kit' to improve consumer accessibility to home appliances. This includes 'Easy Hand,' which allows customers with physical disabilities to easily open and close washing machine doors, and 'Easy Hanger,' which enables wheelchair users to hang clothes in the Styler. Additionally, products such as the 'LG Signature Washer-Dryer,' which combines a washing machine and dryer, will be showcased.

LG Electronics will showcase 'LG Smart Cottage,' a sustainable living solution that integrates high-efficiency energy technologies, at IFA 2023, Europe's largest home appliance exhibition.
[Photo by LG Electronics] [Image source=Yonhap News]

A fierce competition in TVs is also expected. Samsung Electronics unveiled its flagship products, including the 98-inch Neo QLED TV, in July. They will also showcase the lifestyle TV 'The Frame Disney 100th Anniversary Edition' to visitors.

LG Electronics is already selling new wireless OLED TVs globally. The latest TV lineup, including the lifestyle screen 'StanbyMe Go,' StanbyMe, and LG OLED Objet Collection Pose, will be displayed at the event.

Plans for inter-device service between Samsung Electronics and LG Electronics will also be announced. The first linked devices are expected to be seven frequently used home appliances, including washing machines, dryers, and dishwashers. The inter-device service functions include turning products on and off, adjusting wind strength, and controlling lighting. This means that using Samsung's 'SmartThings,' one can adjust the airflow of LG Electronics' air conditioners, or with LG's 'ThinQ,' turn Samsung's washing machine on and off. The two companies plan to reveal their major achievements in inter-device linkage and announce a global service launch starting in November.

Meanwhile, at this IFA, Chinese home appliance companies such as Hisense and TCL, which did not participate last year due to the COVID-19 pandemic, will make a large-scale return. The aggressive presence of Chinese home appliance companies is expected to intensify the competition for home appliance leadership between Korea and China this year.

This content was produced with the assistance of AI translation services.