GS Shop Launches Vision Exercise Device 'Otus Plus'..."Focusing on Discovering Health Management Devices"

GS Shop announced on the 29th that it will be the first to introduce the ‘O2US Plus’ eye exerciser, which can help improve vision, on TV home shopping.

GS Shop will broadcast the ‘O2US Plus AI Eye Exerciser’ on the 30th. ‘O2US Plus’ is a product that implements the ‘vision therapy’ eye exercise method, which the CEO, a former doctor, learned during the process of losing and then recovering his eyesight. It was developed through joint research by a doctor, an optometry PhD, and an optometrist.

This product contains eight special optical lenses inside that rotate more than 60 times in 5 minutes according to individual vision, relaxing the lens muscles to relieve eye fatigue and help improve eyesight. It has achieved over 1 billion KRW in sales on crowdfunding sites in South Korea and Japan, and was recognized with the ‘Innovation Award’ at CES 2023, drawing significant attention.

GS Shop secured O2US Plus for TV home shopping based on its ‘new product development and nurturing’ strategy. They judged that maximizing the unique strengths of TV home shopping, which highlights product value, is suitable for differentiating from competing channels.

In fact, since March this year, GS Shop has also been selling the snoring relief medical device ‘Snor Lock’ through TV home shopping. Snor Lock was developed by a dentist to solve his own snoring sound and is certified as a Class 2 medical device by the Korean Intellectual Property Office.

Hong Jeong-min, MD of GS Shop’s Life Value Team, explained, “For medical devices and health care products, verification of functionality is important, and it is crucial to easily explain the operating principles and expected effects. Therefore, TV home shopping, which has a highly specialized review team and shopping hosts, is the optimal channel,” adding, “Health care products will become a new main product category for TV home shopping.”

This content was produced with the assistance of AI translation services.