HiteJinro Enjoys Summer Beer Festival with 'Kelly·Terra'

HiteJinro is participating as the main sponsor of the 12th Songdo Beer Festival, which runs until the 2nd of next month. Marking its 13th year, the Songdo Beer Festival is set to be a cultural festival filled with food and entertainment. Attendees can enjoy a variety of delicious foods and refreshing beers while experiencing live performances and events such as EDM parties and fireworks shows within the festival grounds.

During the festival, HiteJinro will operate brand booths featuring nine popular beers. These include flagship products like ‘Kelly’ and ‘Terra’, as well as ‘1664 Blanc and Ros?’, ‘Paulaner Weissbier, Munich Lager, and Dunkel’, ‘Kirin Ichiban’, and ‘Singha’. To meet diverse consumer preferences beyond beer, cider (apple fermented beverage) brands such as ‘Somersby’ and ‘Mangoringo’, and Scotch whisky ‘Cutty Sark’ highballs will also be available. Additionally, highballs made with distilled soju ‘Ilpoom Jinro’ will be introduced.

HiteJinro aims to provide consumers with brand experience opportunities by operating various promotional booths throughout the festival venue, including photo zones, a So-Maek (beer and soju mix) certification event, Kelly Ne-Cut sticker photo sessions, and a tattoo sticker zone.

Oh Sung-taek, Executive Director of Marketing at HiteJinro, stated, “We joined the Songdo Beer Festival, a representative cultural festival, to offer and allow people to enjoy world-renowned beers including Kelly. Moving forward, we will continue to provide consumers with differentiated, sensory-satisfying experiences including alcoholic beverages at festival sites to the fullest extent.”

This content was produced with the assistance of AI translation services.