Lotte Wellfood Big Size Choco Pie... "Size and Marshmallow Content UP"

Lotte Wellfood has introduced a big size Choco Pie with increased size and a higher marshmallow content. Under the concept of 'Big Size, Big Marshmallow!', the newly revamped Choco Pie has been increased to 40g per piece, with the marshmallow content raised by about 12%, resulting in an overall larger size. This is among the largest-sized Choco Pie products available at large supermarkets and discount stores.

Along with the increased size, the overall taste has also been improved. The pie and marshmallow parts were especially enlarged to provide a satisfying fullness in the mouth with each bite. In pre-launch consumer surveys, the higher marshmallow content was noted to make it chewier, and the larger size was praised for providing a hearty feeling when enjoyed as a snack with beverages like milk.

A Lotte Wellfood representative said, “Before the renewal, we assessed the Choco Pie brand and conducted consumer surveys on awareness and areas for improvement, focusing on the Z+α generation who need convenient yet filling snacks. Based on this, we proceeded with the renewal.” He added, “We will continue various efforts to improve quality and enhance consumer satisfaction going forward.”

This content was produced with the assistance of AI translation services.