Sempio Introduces 'Seoritae Tojang' Made with Domestic Black Soybean 'Cheongja 5-ho'
Optimal Fermentation Conditions for Native Soybeans with 77 Years of Fermentation Technology
First Result of 'Woorijang Project' Conducted with Nongjeongwon
Sempio announced on the 28th that it will introduce 'Seoritae Tojang,' made from the domestic black soybean 'Cheongja 5-ho,' through the 'Woorijang Project' conducted with the Rural Development Administration's Education, Culture, and Information Service for Agriculture, Forestry, and Fisheries (EPIS·Nongjeongwon) under the Ministry of Agriculture, Food and Rural Affairs.
Sempio's 'Seoritai Tojang' made from the native Korean black soybean 'Cheongja No. 5' [Photo by Sempio]
View original imageThe Woorijang Project is a public-private collaborative initiative planned by Sempio and Nongjeongwon to enhance the value of excellent Korean fermented sauces (jang) and support the stable settlement of young farmers returning to rural areas.
The new product, Seoritae Tojang, is a premium doenjang made from Cheongja 5-ho, a domestic black soybean carefully cultivated by young farmers, using the secret tojang recipe of noble families. Tojang is a secret sauce containing the wisdom of ancestors to make doenjang taste better; it is fermented and aged whole without removing the soy sauce, resulting in a deep and rich flavor. Since 2015, Sempio has been leading the premium soybean paste market with its 'Sempio Tojang,' inspired by traditional methods.
Cheongja 5-ho is a new variety developed by the National Institute of Crop Science under the Rural Development Administration by improving the native Seoritae black soybean. Its exterior is black, but the inside is light green. According to research by the National Institute of Crop Science, it has higher protein content than traditional varieties, and antioxidant substances such as anthocyanins and isoflavones are 2.7 times and 1.4 times higher, respectively.
Hot Picks Today
"Samsung and Hynix Were Once for the Underachievers"... Hyundai Motor Employee's Lament
- "Plunged During the War, Now Surging Again"... The Real Reason Behind the 6% One-Day Silver Market Rally [Weekend Money]
- After Losing Her Only Daughter, a Mother in China Gave Birth to Twins at 60... Reinventing Life at 76
- KOSPI Drops Over 3% Intraday, Falls Below 7,300 Mark
- "That? It's Already Stashed" Nightlife Scene Crosses the Line [ChwiYak Nation] ③
The new product will be first available on Kakao Makers starting today. To commemorate the exclusive launch on Kakao Makers, Sempio will offer a 24% discount until September 11. Afterwards, it will also be available for purchase on major online malls, including Naver Store's 'Saemine Market.'
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.