Cheil Worldwide and National Police Agency's 'Ddokddok' Campaign Wins Again... Record Number of Awards at Busan Advertising Festival

Busan International Marketing Advertising Festival Honors with a Total of 12 Main Awards

Cheil Worldwide announced on the 28th that it won a total of 32 main awards at the '2023 Busan International Marketing Advertising Festival (MAD STARS 2023),' the only international advertising festival in Korea, including 4 Grand Prix, 6 Gold, 4 Silver, 6 Bronze, and 12 Crystal awards. It won the most Grand Prix awards among domestic and international advertising companies, setting a new record for the most Grand Prix awards won by Cheil Worldwide itself.

Employees and stakeholders of Cheil Worldwide, who won the Grand Prix in the Interactive category at the Busan International Marketing Advertising Festival awards ceremony, are taking a commemorative photo.
[Photo by Cheil Worldwide]

The most notable among Cheil Worldwide's award-winning works, the 'Ddokddok' campaign, won the Grand Prize in 4 categories including the Interactive Stars category, sweeping a total of 12 awards. The Ddokddok campaign has consecutively won Grand Prix awards at numerous global advertising festivals held this year, including the world’s most prestigious Cannes Lions.

The Ddokddok campaign, conducted with the National Police Agency, was planned based on the fact that victims of domestic violence, dating violence, and child abuse are often in the same space as the perpetrator, which restricts 112 emergency calls. When the caller dials 112 and presses any number button 'Ddokddok' to signal a difficult situation to speak, a 'Visible 112' access link is sent to the caller’s mobile phone to enable optimal initial response measures.

Samsung Electronics' 'FAITH' campaign also won a Gold award in the Film category. 'FAITH' is a 10-minute thriller short film directed by Na Hong-jin, director of the movie Gokseong, filmed with Samsung Electronics' smartphone 'Galaxy S23 Ultra,' telling the story of a person recklessly charging forward for their beliefs.

Other main award-winning works include Samsung Electronics and its Spain branch’s 'Unfear' campaign, the social media platform X (formerly Twitter) campaign '#SaveBirds,' and Samsung Electronics' 'The Era of 8K Big Screen' campaign.

Meanwhile, the 16th Busan International Marketing Advertising Festival was held from August 23 to 25 at BEXCO in Busan, where 20,282 entries from 63 countries competed fiercely across 24 categories.

This content was produced with the assistance of AI translation services.