LF Dunst Reveals 'Old Money Look' Photo Shoot with BLACKPINK's Jisoo

LF's subsidiary Citydots' millennial casual brand ‘Dunst’ announced on the 25th that it will release the fall collection pictorial with BLACKPINK's Jisoo, the official ambassador.

To celebrate the launch of the 2023 Fall/Winter (FW) season collection, Dunst is conducting its second pictorial campaign with brand muse BLACKPINK's Jisoo. The campaign theme is ‘The Timeless Icon,’ aiming to embody the brand's core identity of pursuing enduring style beyond temporary trends.

Especially this fall, as the old money look spreads throughout fashion, clean yet sophisticated styles are expected to gain more momentum. The key keyword of this collection is ‘variation of materials,’ seeking differentiation through the diversity of materials that contrast with the simple design and colors. In addition to basic cashmere and wool materials that prominently appear in the fall season, new materials such as tweed wool, neoprene with a three-dimensional feel created by twisting techniques, and brushed leather that evokes a rough sensibility are introduced.

The main items include ▲ the three-button cashmere coat, which has become Dunst's signature silhouette ▲ tweed jacket featuring premium wool material ▲ and coats boasting high completeness through handmade techniques.

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