Lotte Duty Free Supports Small and Medium Brands' Entry into Japanese Market with the Korea Federation of Small and Medium Farmers and Fishermen Cooperation Foundation

Support for 25 Small and Medium Enterprises Entering the Japanese Market

Lotte Duty Free announced on the 25th that it has partnered with the Ministry of SMEs and Startups and the Foundation for Cooperation between Large Enterprises, SMEs, and the Agricultural and Fisheries Sectors to hold the 'Lotte Duty Free-SME Overseas Expansion Business Support Briefing Session.'

The briefing session was held the previous day at Lotte Duty Free headquarters in Jung-gu, Seoul, with a total of 25 small and medium-sized enterprises participating, including Korean cosmetics brands such as Cell Fusion C, La Vie en, Curryshiel, Lovem, and Sita, as well as golf brand Volvik and sunglasses brand Rieti. From August to December, Lotte Duty Free plans to utilize its distribution channels and capabilities to assist participating brands in entering the Japanese market, and will carry out various marketing activities to increase sales and brand awareness. To this end, Lotte Duty Free and the Foundation for Cooperation between Large Enterprises, SMEs, and the Agricultural and Fisheries Sectors will invest a total of 470 million KRW in resources.

Sangrok Kim, Manager of the Market Support Department at the Win-Win Growth Committee of the Foundation for Cooperation between Large, Small, and Medium Enterprises and Agriculture and Fisheries (fifth from the left), Wonsik Kim, Head of the EC Division at Lotte Duty Free (sixth from the left), and representatives of 25 small and medium-sized enterprise brands are taking a commemorative photo at the briefing held on the 24th.
[Photo by Lotte Duty Free]

In particular, Lotte Duty Free plans to open pop-up stores for participating brands within its Tokyo Ginza branch and showcase various special exhibitions. Promotion and sales support for these brands' products will also be provided through Japanese online shopping channels Qoo10 and Rakuten, along with SNS marketing involving experience groups and Japanese influencers.

A Lotte Duty Free official stated, "Lotte Duty Free has been striving to pioneer sales channels by establishing 'K-Beauty' and 'K-Fashion' sections to expand the global base of domestic brands when entering overseas markets." He added, "This time as well, we plan to actively utilize Lotte Duty Free’s online and offline channels and capabilities in collaboration with the Foundation for Cooperation between Large Enterprises, SMEs, and the Agricultural and Fisheries Sectors to support domestic SMEs’ entry into the Japanese market."

This content was produced with the assistance of AI translation services.