Starbucks Korea announced on the 24th that it will add 7 new beverages, including Iced Grapefruit Honey Black Tea, to the drinks available for order with the 'To go bag'. This increases the total number of To go bag beverages from the existing 5 to 12.

Starbucks' to-go bag beverage. <br>[Photo by Starbucks]

Starbucks' to-go bag beverage.
[Photo by Starbucks]

View original image

The To go bag is a product that contains 6 or 8 tall-sized drinks made in-store in a special container, allowing customers to pour and drink as much as they want. Since the drinks are contained in a dedicated container, it is highly portable and convenient for outdoor activities such as events, ceremonies, camping, and picnics.


According to Starbucks, sales of To go bags last month increased nearly fourfold compared to the same period last year, and sales from August 1 to August 24 this year were about five times higher than the same period last year.



Kwon Yong-beom, Head of Starbucks Operations Support Team, said, "Based on customer feedback from those using the To go bag, we expanded the available beverages from coffee only to include tea and chocolate drinks," adding, "We will continue to actively introduce various products and services that meet customer needs."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing