SPC Shake Shack Opens Gangnam-daero Branch... Relocating First Store

SPC announced on the 24th that it will open the 'Gangnam-daero Branch,' which relocated the first Shake Shack store 'Gangnam Branch,' on the 25th.

SPC Shake Shack Gangnam-daero Branch.
[Photo by SPC]

From the opening day, an event will be held for three days, giving away 100 ShackBurgers.

The Shake Shack Gangnam-daero Branch moves from the existing Gangnam Branch near Sinnonhyeon Station to a location near Gangnam Station. The store is a two-story building with an area of 440㎡ and 143 seats, featuring wood materials and green colors, and the entire exterior wall is wrapped with a herringbone pattern to express the feeling of an urban relaxation space.

Through collaboration with artist Seo In-ji, who uses vivid colors, visitors can enjoy media artwork depicting various characters visiting the Shake Shack Gangnam-daero Branch on multi-screens inside the store.

In addition to the signature menu item, the concrete 'Gangnam,' the store will be the first among domestic Shake Shack locations to introduce the 'Coffee Shake,' created in collaboration with the local roasting brand 'Anthracite.'

A Shake Shack representative said, "To meet more customers, we opened the former Gangnam Branch, the first store in Korea, in a location with high foot traffic and prepared various events. We will strive to promote Shake Shack's taste and hospitality culture at the newly opened Gangnam-daero Branch."

This content was produced with the assistance of AI translation services.