Fila Launches 'Fall Heritage Collection' in Collaboration with Alice Punk

Adding Y2K Mood to a Brand Heritage of 112 Years

Italian sports brand FILA announced on the 24th that it has launched the ‘2023 Fall Heritage Collection,’ which reinterprets the brand’s unique heritage with a trendy sensibility ahead of the fall/winter (FW) season.

FILA’s Heritage Collection is one of the brand’s representative lines, and this season, AlicePunk participated in everything from shoot curation to styling and custom design, adding a special touch. AlicePunk is the director of the contemporary brand ‘Instance Punk’ and a stylist responsible for styling famous celebrities. Through her YouTube channel ‘AlicePunk,’ she showcases trendy and sophisticated styles and has about 650,000 subscribers.

Through this collaboration, FILA reinterpreted its unique heritage with a late 20th century and early 21st century retro sensibility combined with the 2000s trend known as ‘Y2K.’ The collection includes a variety of lineups such as the custom jacket ‘Glossy Track Jacket,’ windbreakers, anoraks, and sweatshirts.

In particular, the ‘Heritage Glossy Standneck Track Jacket,’ released in limited quantities, is a custom jacket designed directly by AlicePunk. It reinterprets FILA’s heritage with Y2K sensibility by combining glossy material with a heart-shaped patch and a linear logo accented in pink. The jacket features lightweight, breathable materials and a comfortable, roomy fit, making it a perfect daily item as well as a highlight for ‘KkuAnKku’ (styled to look effortless) styling. It can be paired with the ‘Heritage Woven Glossy Wide Track Pants’ for a coordinated setup look.

To commemorate the launch of this collection, a photo shoot featuring five key items?the ‘Heritage Glossy Standneck Track Jacket,’ ‘Heritage New Block Windbreaker,’ ‘Heritage New Block Anorak Jacket,’ ‘Heritage Overfit V-neck Sweatshirt,’ and ‘Heritage Velour Track Top’?was also released.

FILA’s fall Heritage Collection includes not only apparel but also a diverse range of shoes and accessories that embody FILA’s unique sensibility in a trendy way. The shoe ‘Slant Shot’ is a heritage tennis shoe first released in 1998, utilizing FILA’s 1970s tennis archives. This collection preserves the classic silhouette while adding trendy design elements. The heel features a hairband detail and label symbolizing FILA’s representative tennis line, the ‘White Line,’ and the side includes the style number ‘1-T218’ from its original 1990s release.

This content was produced with the assistance of AI translation services.