Hyundai Department Store Group Supports 'Classical Rising Stars'...Nurtured 105 Musicians Over 6 Years

Since 2018, Heart-Heart Foundation and
Next Generation Cultural Arts Talent Development Project
'H-Rising Concert' at Cheonho Branch on the 24th

Hyundai Department Store Group announced on the 24th that it has been conducting the 'Next-Generation Culture and Arts Talent Development Project' for six years, supporting approximately 900 million KRW to 105 scholarship students up to this year. This year, 15 students were selected as the 6th batch of scholarship recipients.

At the 'H-Rising Concert' held last January at the Heart-Heart Foundation Recital Hall in Songpa-gu, Seoul, cultural and artistic talents are performing a classical concert.
[Photo by Hyundai Department Store Group].

The Next-Generation Culture and Arts Talent Development Project is a social contribution program launched in 2018 by Hyundai Department Store Group and the Heart-Heart Foundation to discover elementary, middle, and high school students talented in classical music and support their growth into next-generation talents with musical expertise. Each year, 15 to 30 scholarship students selected as next-generation culture and arts talents receive support for lesson fees, competition entry fees, and other systematic and multifaceted education expenses.

Hyundai Department Store Group provides not only financial support through scholarships to promising classical musicians who nurture their dreams alone but also opportunities to gain stage experience through performances. At 7 p.m. today, the 'H-Rising Concert' featuring this year’s selected scholarship students will be held at Hyundai Department Store Cheonho Branch.

The H-Rising Concert will feature five of this year’s selected scholarship students along with classical music experts such as pianist Lim Hyo-seon, violist Kim Sang-jin, violinist Kim Da-mi, and cellist Joo Yeon-seon. The concert will be held free of charge to practice social contribution.

Hyundai Department Store Group helps young people with musical talent grow into professional musicians. Jin Chan-hee (age 12), who has outstanding talent in violin, has received professional music education for five years as a scholarship student of Hyundai Department Store Group’s Next-Generation Culture and Arts Talent Development Project. Selected as a scholarship student for the first time at age 8, Jin Chan-hee has stood out as a promising talent by winning awards such as the Silver Prize at the Seongjeong Music Competition and the Gold Prize at the Boy Korea Daily Music Competition, and last year, he was finally accepted into the preparatory school of Juilliard School in the United States.

Park Ha-el (age 11), who was selected again this year as a scholarship student of the Next-Generation Culture and Arts Talent Development Project following last year, was admitted to the Korea National University of Arts Gifted Education Center (violin major) with support from Hyundai Department Store Group. Since then, Park Ha-el has consecutively won awards at various competitions, including 2nd place at the Ewha Kyunghyang Music Competition, 1st place at the Seongjeong Music Competition, and 2nd place at the Dong-A Junior Music Competition, and entered Yewon School this year.

A Hyundai Department Store Group official said, "We will continue to discover talents in the culture and arts field and spare no effort to provide stable music education support to lay the foundation for them to be recognized globally for their talents and grow."

This content was produced with the assistance of AI translation services.