Hyoungji Elite Expands into Chinese School Uniform Market

Bono Delegation from Pao Xinia Group Visits Korea
Discusses Shanghai Elite Business Strategy and Goals

Hyoungji Elite announced on the 24th that on the 22nd, it discussed strategies to expand the local school uniform market with the delegation from Bono, a subsidiary of the Chinese partner company Baoshinia Group, at the Hyoungji Global Fashion Complex Center in Songdo, Incheon.

President Choi Junho of Hyungji Elite (left) and Chief Manager Jang Yangping of Bono are posing for a commemorative photo.
[Photo by Hyungji Elite]

This visit to Korea was promoted to discuss the business direction and goals of the joint venture 'Shanghai Elite' between Hyoungji Elite and Bono, and to strengthen the trust relationship between the two companies. With the recent approval by the Chinese government for group tours to Korea, Korea-China exchanges are expected to become more active, and they discussed market expansion plans such as strengthening Shanghai Elite's sales capabilities, expanding the sales network, and activating online and offline promotions.

Previously, Hyoungji Elite entered the local school uniform market by partnering with Bono, a subsidiary of Baoshinia Group, a leading Chinese fashion company, to establish Shanghai Elite in 2016. As the income and cultural level of Chinese consumers improved, demand for premium school uniforms increased, and Shanghai Elite succeeded in a turnaround in 2020, four years after its launch.

Shanghai Elite currently ranks among the top 10 in sales in the Chinese school uniform market, which is estimated to be worth about 120 billion yuan (approximately 22 trillion won). In addition to directly operated stores, it plans to expand its sales network across China by operating agents through a 'two-track strategy.'

A Hyoungji Elite official stated, "We will continue close communication and cooperation between the two companies to enable Shanghai Elite to establish a unique position in the Chinese school uniform market."

This content was produced with the assistance of AI translation services.