Samsung OLED Appears at MINI Exhibition Hall of German Game Show

Samsung D Collaborates with Mini at Germany Gamescom
Marketing Vehicle OLED Displays

Samsung Display's 'Round OLED' appeared at the BMW MINI showroom participating in 'Gamescom 2023,' one of the world's top three game shows.

On the 24th, Samsung Display announced that BMW MINI opened an exhibition booth at 'Gamescom 2023,' held from the 23rd to the 27th (local time) in Cologne, Germany, and installed a cylindrical exhibition tower called the 'MINI Incubator' in the center of the showroom. Inside the exhibition tower, a structure made up of ten 9.4-inch (diameter of the circle) round OLED panels, supplied by Samsung Display for the first time in the industry, is displayed.

The mini incubator from Samsung Display unveiled at 'Gamescom 2023,' held in Cologne, Germany, from the 23rd to the 27th. (Photo by Stephan Grau)

Samsung Display also prepared a special booth introducing 'Samsung OLED,' optimized for mobility, on one side of the MINI showroom. It emphasized an eco-friendly panel structure minimizing plastic use, true black achieved with infinite contrast ratio, design flexibility, and technology minimizing harmful blue light.

Additionally, a hands-on zone was set up where visiting gamers could check whether their smartphone brand and model are equipped with 'Samsung OLED.' Based on Samsung's unparalleled OLED technology accumulated in the mobile sector, the strategy is to provide a more perfect display solution for automobiles.

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