"Is It Gaming or Shopping?" Ordering and Delivery of Clothes All at Once in 3D Space

KT Announces Achievements of 'K-Digital Twin Working Group' Collaborating with Over 20 Companies and Institutions
Experience the Ultra-Realistic 3D Showroom

You no longer need to visit stores in person to buy clothes. The days of being disappointed after receiving clothes ordered from online shopping malls are decreasing. This is because it is now possible to order, pay, and have items delivered after an avatar tries on products and examines the materials in a realistic 3D virtual reality environment.

In April, KT, together with more than 20 companies, institutions, and universities, launched the 'K-Digital Twin Working Group,' which has produced its first achievement. They applied digital twin technology?which replicates real-world spaces exactly in a virtual world?to the fashion industry. Five companies, including KT, Clover Virtual Fashion, Adobe, Bithumb Meta, and TCAG, collaborated on this project.

The ultra-realistic 3D showroom they created was unveiled at 'Preview in Seoul 2023,' a global textile and fashion expo held at COEX in Samseong-dong, Seoul. The showroom faithfully recreated the HEAD sportswear store in Samseong-dong, the HAZZYS store at The Hyundai Seoul, and the Kakao Friends Golf Shop in Hanam, Gyeonggi-do, transporting them into virtual reality.

Experiencing the ultra-realistic 3D showroom on the 23rd, the outstanding graphics resembled those of a high-definition game. My avatar freely roamed the store and tried on clothes. Clicking on a product linked to the purchase website, allowing detailed information to be checked and items to be added to the shopping cart. But that’s not all. The avatar wearing the product stepped outside the store to play tennis and golf, enjoying sports activities.

The scene was staged so that viewers could enjoy avatars rowing on the open riverside visible from the University of Cambridge in the UK. This allows users to understand how clothes fit during actual outdoor activities. Users can also chat with others present in the virtual space. In the future, the service will include avatars that are not mannequins but are created by users capturing their own bodies to virtually try on clothes.

The construction of the 3D virtual space was handled by metaverse companies Bithumb Meta and TCAG. Clover Virtual Fashion, a software company, was responsible for three-dimensionally rendering the texture of products. KT provided cloud streaming services. KT explained that with KT Cloud Service, even low-spec digital devices or less-than-ideal network environments can display the high-definition, high-quality visuals of the 3D showroom. KT aims to activate the ultra-realistic 3D content market and further expand cloud streaming-based distribution platforms.

Im Hyo-yeol, Executive Director at KT in charge of new services, said, "We plan to open the 3D showroom service for shopping in virtual reality and actual purchasing to the general public within this year," adding, "We expect the digital fashion market to develop into the next-generation distribution commerce."

This content was produced with the assistance of AI translation services.