Samsung C&T 'Sand Sound', Fall New Product Launch
Vintage Denim Work Jackets, Pants, and Overalls as Main Items
Sand Sound, a street casual brand under Samsung C&T Fashion Division, announced on the 24th the launch of its 2023 fall new collection featuring a variety of denim items.
Sand Sound set the theme of this fall collection as ‘Pacific Drive in Cinema,’ capturing moments of stopping by a drive-in theater during a road trip to Portland on the U.S. West Coast, relaxing and watching movies with friends.
For this fall collection, Sand Sound proposed vintage-inspired denim items as the main products. Drawing inspiration from retro workwear, they introduced work jackets with oversized fits and outer pocket details, washed work pants with a vintage color tone, loose-fit overalls, and cargo pants with three-dimensional pockets on both sides, offering a stylish street look.
Additionally, Sand Sound, known for unveiling new styles of bags every season, released the Hammer Bag this fall following the Sand Bag, which was so popular in the last spring-summer season that the initial stock sold out and went into reproduction. The Hammer Bag features a brand logo strap and season-themed wappen decorations, creating a sporty yet cute vibe. Other items include kitschy striped T-shirts, sweatshirts and hoodies with lettering graphics reflecting the season’s theme, and nylon outerwear and jogger pants sets.
Sand Sound’s fall new products are available at SSF Shop, Samsung C&T Fashion Division’s fashion and lifestyle specialty mall, the fashion platform Musinsa, and PEER, a street fashion select shop at Hyundai Department Store. Furthermore, a pop-up store is planned to open next month at The Hyundai Daegu located in Jung-gu, Daegu.
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Lee Jae-hong, head of the New Business Development Team, said, “Since its launch last year, Sand Sound has exceeded its sales targets this year and is gaining recognition among young customers as a street casual brand with a fresh concept of ‘travel.’ This fall, we are focusing on vintage-inspired denim items to propose Sand Sound’s unique free-spirited street look.”
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