Minix Mini Dryer Available at All Lotte Hi-Mart Locations

Advantages include drying, deodorizing, sterilizing, and garment care
Target customers are in their 20s and 30s

Minix mini dryers are now available at all Lotte Hi-Mart locations.

Minix Mini Dryer [Photo provided by AtHome]

At Home announced on the 23rd that its home appliance brand ‘Minix’ mini dryers will be launched at all Lotte Hi-Mart stores on the 25th.

Previously, the products were only sold at Lotte Hi-Mart Jamsil and Cheongnyangni Lotte Mart locations, but due to high sales volume, the distribution has been expanded.

Since participating in the ‘2023 Seoul Living Design Fair’ in February, Minix has been increasing its offline presence, including operating a pop-up store at The Hyundai Seoul in April. Currently, the products are available at some Hyundai and Lotte Department Store locations, The Hyundai Seoul, and all 21 Trader’s Wholesale Club branches.

The Minix mini dryer offers advantages such as drying, deodorizing, sterilizing, and garment care. Its target customers are those in their 20s and 30s, and it has ranked first in Naver Shopping’s best-reviewed products.

Kim Hyun-soo, Head of Sales Strategy at At Home, said, “As Minix’s brand awareness and trust increase, inquiries for offline store entries and partnerships are continuously growing. We will build an integrated sales network online and offline so that consumers can access and experience At Home’s brands, including Minix, through a variety of channels.”

This content was produced with the assistance of AI translation services.