HiteJinro Participates as Main Sponsor of the '2023 Songdo Beer Festival'

Held at Songdo Dalbit Festival Park from August 25 to September 2

HiteJinro announced on the 23rd that it will participate as the main sponsor in the '2023 Songdo Beer Festival,' held for nine days from the 25th of this month to the 2nd of next month at Songdo Dalbit Festival Park in Incheon.

Celebrating its 13th edition this year, the Songdo Beer Festival is set to be a cultural festival filled with food and entertainment. Attendees can enjoy a variety of refreshments, including refreshing beer, while experiencing live performances and events such as EDM parties and fireworks shows within the venue.

During the festival, HiteJinro will operate brand booths featuring nine popular beers. These include the flagship products 'Kelly' and 'Terra,' as well as '1664 Blanc and Ros?,' 'Paulaner Weissbier, Munich Lager, and Dunkel,' 'Kirin Ichiban,' and 'Singha.' To meet diverse consumer preferences beyond beer, cider (apple fermented beverage) brands like 'Somersby' and 'Mangoringo,' as well as Scotch whisky 'Cutty Sark' highballs, will also be available. Additionally, highballs made with distilled soju 'Ilpoom Jinro' will be introduced.

To provide consumers with brand experience opportunities, HiteJinro will operate various promotional booths throughout the festival venue, including photo zones, a So-Maek (beer and soju mix) certification event, Kelly neck-cut sticker photo sessions, and a tattoo sticker zone.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, stated, “We participated in the Songdo Beer Festival, a representative cultural festival, to offer and allow enjoyment of world-renowned beers including Kelly. We will continue to provide consumers with differentiated, multisensory enjoyable experiences, including alcoholic beverages, at festival sites.”

This content was produced with the assistance of AI translation services.