'Ashley Original Whole Chicken', Monthly Sales Up 138% Year-on-Year

E-Land Farm & Food Frozen Ready Meals
Demand Increases as an Alternative to Franchise Product Price Hikes

Eland Farm & Food announced on the 22nd that the cumulative sales of its frozen convenience food product, 'Ashley Original Whole Chicken,' for this year and the monthly sales for last month grew by 64% and 138%, respectively, compared to the same period last year.

Ashley Original Whole Chicken
[Photo by E-Land Farm & Food]

This product is a frozen convenience food launched in 2021 to allow customers to enjoy the representative long-selling menu item 'Signature Whole Chicken,' which has been sold for 20 years at Ashley, a dining brand operated by Eland Eats, at home.

The company believes that as the era of 30,000 KRW per whole delivery chicken has arrived, consumers who felt burdened by franchise product prices have chosen frozen chicken as an alternative, resulting in increased demand.

Ashley Original Whole Chicken reproduces the taste of Ashley’s popular menu item, which has sold a cumulative total of 20 million pieces. It uses 100% chicken thigh meat, providing a softer texture than nuggets, and the company explained that the sodium content per 100g based on fried chicken is at the lowest level, reduced by up to 30% compared to other products.

Ashley Original Whole Chicken is available for purchase through various online and offline channels, including nationwide Eland Kims Club stores and the official sales mall 'HomeStorang.'

Meanwhile, Eland Farm & Food is a new food ingredient distribution company under the Eland Group. Since its launch this year, it is expected to record annual sales of 100 billion KRW and is expanding its B2B food ingredient supply to external clients.

This content was produced with the assistance of AI translation services.