Traveliji "Preference-Based Curation Usage Rate Up 137% Compared to Previous Quarter"
Analysis of Service Enhancement and TV CF Impact
'Taking Rest and Leisure in Southeast Asia with Children' Most Selected Combination
Kyowon Tour's 'Yeohaeiji' announced on the 22nd that the usage rate of its personalized curation service in the second quarter of this year increased by 137% compared to the previous quarter, and the usage rate last month rose by 394% compared to the same month last year.
Personalized curation is a service that proposes travel products reflecting the user's travel preferences by simply selecting three options: 'with whom,' 'where,' and 'what.' It is characterized by eliminating the inconvenience of customers having to search for desired products one by one on the website. Yeohaeiji introduced personalized curation along with its brand launch last year and has been providing a more enhanced service with improved usability since May after undergoing refinement work.
The significant increase in the usage rate of personalized curation is attributed to the service's advancement, which provides more precise results, and the use of actor Son Seok-gu as the brand model, delivering the features of personalized curation through TV commercials under the concept of 'Let’s be loved by travel,' the company analyzed.
Based on cumulative data from May, when usability was enhanced, to last month, the most frequently chosen combination by users was 'Relax and unwind in Southeast Asia with children.'
'Enjoy fulfilling sightseeing in Japan, China, Hong Kong, and Taiwan with parents' ranked second. Following were 'Enjoy fulfilling sightseeing in Europe with friends,' 'Experience pristine natural landscapes in the Americas, Canada, and Oceania with a lover,' and 'Relax and unwind in Southeast Asia with parents,' ranking third to fifth respectively.
Travel preferences also varied depending on the destination. Resorts such as Southeast Asia, Guam, and Saipan showed a relatively high preference for products that allow relaxation and leisure. Europe, Japan, China, and Taiwan preferred products focused on fulfilling sightseeing. North America, Australia, and New Zealand showed a marked preference for products that let travelers enjoy natural landscapes.
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A representative from Yeohaeiji said, "Interest and usage rates for the personalized curation service have increased among users," adding, "We will continue to enhance convenience and maximize customer satisfaction by providing a more precise and expanded product exploration experience based on differentiated technology."
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