Ourglass Unveils Four Autumn Shades of 'Phantom Glossy Balm'

Shinsegae International's Hourglass announced on the 22nd that it will actively capture the hearts of women this fall by launching new shades of the ‘Phantom Volumizing Glossy Balm’.

Four new shades of Shinsaegae International Ourglasses' 'Phantom Volumizing Glossy Balm.' [Photo by Shinsaegae International]

The Phantom Volumizing Glossy Balm is a lipstick that adds shine to the lips, offering the moisture of a lip balm, the glass-like sparkle of a lip gloss, rich color, and a plumping makeup effect. It was released in eight shades in Korea last April and gained great popularity. From the 1st of last month to the 20th of this month, sales of this product increased nearly 15 times compared to the same period last year, ranking it as the brand’s bestseller.

In particular, the fact that all ingredients are vegan is analyzed to have strongly appealed to the younger generation who value ethical consumption. It completely excludes synthetic fragrances, sulfates, and animal-derived ingredients, and contains plant-based moisturizing ingredients that are gentle on the skin, providing an immediate moist feeling after use.

The newly released shades include Desire (Cool Pink), Rise (Cool Beige), Sense (Peach Beige), and Impulse (Deep Red), composed of subtle colors that match the autumn season. The representative product, ‘Desire,’ is a calm cool pink color with a drop of blue added to the pink shade, instantly brightening the face and adding vitality to the lips. It features Hourglass’s signature luxurious gold container and a stylish pen-shaped design.

To commemorate the launch of the new Phantom Glossy Balm shades, Hourglass will hold a live broadcast on its official Naver Smart Store from 7 PM on the 28th. The broadcast will showcase subtle and enchanting autumn makeup looks using the new Phantom Glossy Balm shades, and customers purchasing products during the live broadcast will receive an additional 3% discount.

Additionally, until the 3rd of next month, customers purchasing the Phantom Glossy Balm on Naver Smart Store and Shinsegae International’s own digital platform S.I.VILLAGE will receive a 20% discount, and a 25% discount on Phantom Glossy Balm gift sets. Furthermore, customers who spend over 100,000 KRW will receive samples to try popular Hourglass products, and those who spend over 150,000 KRW will receive a mini shopper bag as a generous gift.

This content was produced with the assistance of AI translation services.