Asiana - Yesul-ui Jeondang Sign MOU for Cultural and Artistic Exchange

Promotion of Content Development and Invitation Ticket Events

Asiana Airlines announced on the 22nd that it has signed an MOU with the Seoul Arts Center to promote cultural and artistic activities. The signing ceremony, held at the Opera House of the Seoul Arts Center in Seocho, Seoul, was attended by Won Yu-seok, CEO of Asiana Airlines, and Jang Hyung-jun, President of the Seoul Arts Center.

Both parties agreed to collaborate on developing content for excellent cultural and artistic services, providing airline benefits for artists and exhibits, and promoting mutual exchange in cultural projects.

Asiana Airlines will support airfare and art cargo transportation for performers at the Seoul Arts Center, screen key content from the Seoul Arts Center onboard flights, and hold mileage sales events for the Seoul Arts Center Gold Membership. The Seoul Arts Center plans to prioritize Asiana Airlines for performances, provide invitation tickets for sponsored content, offer discounts to Asiana Club members, and host exclusive events for distinguished members.

Won Yuseok, CEO of Asiana Airlines [Photo by Asiana Airlines]

This month, Asiana Airlines offered invitation tickets to pianist Baek Geon-woo for customers purchasing tickets to Japan, Southeast Asia, and Oceania. In May, it provided concert invitation tickets at the Seoul Arts Center to customers purchasing tickets to the Americas and Europe. It will also hold invitation ticket events for the ‘Classical Summer Music Festival’ from the 22nd to the 27th and the UK Royal Opera’s ‘Norma’ performance in Korea in October.

CEO Won said, “We deeply value the partnership between the two companies for the development of cultural arts and airline services,” adding, “Through Asiana Airlines’ infrastructure and the Seoul Arts Center’s excellent content, we will strive to connect culture, arts, and customers more easily and contribute to the expansion of the cultural arts base.”

This content was produced with the assistance of AI translation services.