Independent research firm Growth Research analyzed on the 22nd that Galaxia Moneytree's growth potential lies in new businesses such as STO (Security Token Offering) and NFT (Non-Fungible Token). The investment opinion was set to buy, with a target price of 10,000 KRW.


Galaxia Moneytree is a payment agency specializing in electronic payment, operating electronic payment businesses such as mobile phone payments and credit card payments. It operates a mobile gift certificate, O2O (online-to-offline) payment business, and a simple payment platform called 'Moneytree.'


Lee Jae-mo, a researcher at Growth Research, stated, "The electronic payment business, which accounts for more than 70% of the company's total sales, is gradually increasing its sales proportion as the number of users of credit card-based simple payments grows," adding, "Considering the balanced growth of all business divisions including the O2O business and Moneytree business, as well as the growth potential of new business sectors such as STO and NFT, the corporate value could rise significantly."


Galaxia Moneytree plans a business model involving STO issuance for real assets and fee collection. In April, it participated in Korea's first bank-centered STO consortium and applied for a sandbox for STO issuance in fields such as renewable energy and carbon emission rights. It plans to further increase the issuance volume for various real assets thereafter.


The researcher said, "If the amendments to the Electronic Securities Act and Capital Markets Act, which include STO within the regulatory framework, are passed, small investments in various real assets will become possible," and added, "A stable market is expected to form as new business models emerge centered on STO issuance and distribution companies."



He continued, "Through the NFT platform 'Meta Galaxia' operated by the company, additional revenue can be expected from marketing agency services and transaction fees," and stated, "We believe that sales can rapidly increase in the future depending on IP (intellectual property) acquisition through NFT issuance and the growth of transaction volume."


This content was produced with the assistance of AI translation services.

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