Starbucks Unveils 'Secret Recipe 7' Drinks for 24th Anniversary Celebration

Starbucks Korea announced on the 21st that to celebrate its 24th anniversary, it will showcase the ‘Secret Recipe 7’ beverages developed together by partners and customers from the 22nd of this month until the 11th of next month in various regions.

Starbucks Korea's 'Secret Recipe 7' beverage.
[Photo by Starbucks]

Secret Recipe 7 is a project that officially launches a total of seven beverages, one representing each of seven regions including Seoul, selected through customer voting from beverage recipes created by Starbucks partners nationwide.

For this project, Starbucks selected 21 recipes that passed evaluations on story, creativity, visual appeal, and tasting as final regional candidates, and conducted customer voting through the Starbucks application last month to choose the representative beverage for each region. The voting was very popular, with over 530,000 customers participating within just one week.

The names of the final selected beverages were created by combining the nickname of the partner who developed the recipe with the region.

‘Teddy’s Secret Recipe: Seoul’ was created with a warm heart wishing that Santa would come to give a gift to a partner wearing a green apron in a city covered with pure white snow. The rich matcha represents the partner in the green apron, and the sweet strawberry sauce represents Santa.

‘Heidi’s Secret Recipe: Jeju’ was inspired by the Earl Grey highball that recharged the partner’s energy during a recent trip to Jeju. It is a sparkling beverage where the strong aroma of Earl Grey and the refreshing citrus of yuzu add a crisp sensation.

‘Oni’s Secret Recipe: Gangwon’ and ‘Sugar’s Secret Recipe: Chungcheong’ are blended beverages made by adding refreshing passion tea to peaches, a representative summer fruit. They are caffeine-free, allowing people of all ages to enjoy them coolly.

To allow customers who cannot visit these regions to experience beverages from various areas, the Deobuk Hansan store and Gyeongdong 1960 store will offer beverages from Chungcheong, Jeolla, and Gyeongsang regions. The Ewha R store and Byeoldabang store will sell beverages from Gyeonggi, Gangwon, and Jeju regions. Additionally, nine other stores will sell beverages from other regions alongside their regional representative drinks.

This content was produced with the assistance of AI translation services.