Kooksoondang and Benest Golf Club Launch 'Ryeo x Benest Signature Distilled Soju'
Kooksoondang announced on the 21st that it will collaborate with Benest Golf Club, operated by Samsung C&T Resort Division, to launch three types of golf course-exclusive distilled soju called ‘RyeoⅹBenest Signature Distilled Soju.’
RyeoⅹBenest Signature Distilled Soju is a signature distilled soju introduced in collaboration with Kooksoondang, a leading traditional liquor company, and Benest, which leads the domestic golf course culture, based on ‘Distilled Soju Ryeo,’ a specialty liquor from the Yeoju region, to present a new distilled soju suitable for golf courses.
Kooksoondang created a differentiated flavor by harmonizing the fragrant aroma of Yeoju sweet potatoes and the savory taste of rice based on ‘Distilled Soju Ryeo,’ and inspired by the number of holes on a golf course, it segmented the characteristics by alcohol content, offering three types at 18 degrees, 27 degrees, and 36 degrees.
Distilled Soju Ryeo is a distilled soju recognized for its quality and product excellence, having won the grand prize at the 2022 Korea Traditional Liquor Competition, Korea’s representative liquor contest. It was developed based on an old recipe for sweet potato soju found in ancient literature. Fresh sweet potatoes harvested within seven days from farms in the Yeoju region, famous for sweet potatoes, are purchased, and only the high-quality middle parts are used as raw materials, brewed with Korean nuruk (fermentation starter). The rice distilled soju is brewed with Yeoju rice. It is fermented and distilled at a distillery in the Gangcheon area of Yeoju and then aged in traditional earthenware jars.
The product design expresses a golf swing pose with a single continuous line, capturing a simple yet dynamic image. Additionally, the alcohol content is represented by numbers reminiscent of the number of golf holes, adding a playful touch. The logo of Distilled Soju Ryeo and the Benest wordmark are included to symbolize that this is the signature distilled soju of the prestigious Benest Golf Club.
Hot Picks Today
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "Hancom Breaks Away from Its 36-Year Mission and Formula for Success" (Comprehensive)
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
A Kooksoondang official stated, “RyeoⅹBenest Signature Distilled Soju can be enjoyed at Benest Golf Club and is also available as a gift package product. We plan to continue collaborations that utilize ingredients reflecting the unique characteristics of Korean regions and highlight the qualities of Distilled Soju Ryeo, which is naturally aged using excellent methods in nature.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.