CJ Foodville Tous Les Jours Breaks Through 100 Stores in the United States
Opened Bronxville Branch Near Manhattan, New York
Entered in 2004... Aiming for 1,000 by 2030
CJ Foodville's Tous Les Jours is accelerating its global business expansion by surpassing 100 stores in the United States.
Customers in the United States are selecting bread at Tous Les Jours' 100th store in the Bronxville location on the 19th (local time).
[Photo by Tous Les Jours]
CJ Foodville announced on the 21st that it has opened the 100th Tous Les Jours store in the U.S., located in Bronxville near Manhattan on the East Coast of New York. Bronxville is well known as an area where high-income residents live in New York State.
The Bronxville store is the fifth location opened by a franchisee who operates multiple Tous Les Jours stores in the U.S. Tous Les Jours is recognized as a solid business model by locals, demonstrating high profitability per store with a robust revenue model.
Since entering the U.S. market in 2004, Tous Les Jours has opened 5 to 6 stores annually until 2020. From 2021 onwards, it has been opening more than 10 stores each year. Franchise stores account for more than 90%, and last year, the daily sales per Tous Les Jours store in the U.S. increased by about 20% compared to the previous year. Additionally, half of the franchisees operate two or more stores.
After becoming the first overseas subsidiary of CJ Foodville to turn a profit in 2018, Tous Les Jours has increased its profit margin for five consecutive years. In the first half of this year, sales grew by 50% and operating profit by 250% compared to the same period last year, proving its growth momentum.
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A CJ Foodville official said, "Tous Les Jours' global business is gaining momentum, surpassing 100 stores in the U.S.," adding, "We will continue to accelerate our global business promoting K-bakery in markets worldwide, including North America and Asia, with plans such as starting construction of a factory in the U.S. in the second half of this year."
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